Two million hits in 24 hours, 100 million hits accumulated. The YouTubers are the new stars of the little screen, and this is no longer TV. With millions of followers on their channels, YouTubers are becoming the new mass consumer phenomenon. How can brands collaborate with them and what can they contribute?
We talked to AuronPlay, one of the most influential and controversial Spanish YouTubers of the moment, who gives us the answers to these and other questions in our #appletreebytes.